One of the most respected International Fashion bloggers around at present is Scott Schuman, better known as The Sartorialist. What makes The Sartorialist so successful is his ability to capture such beautiful and candid street style shots, which demonstrate a superior level of skill and finesse compared to us amateur photographers.
A few weeks ago, amidst the buzz of the first fashion weeks of the year, The Sartorialist posted a gorgeous picture (below) of one of his fashion friends. I automatically wondered who this beautiful lady was and subsequently managed to unearth a whole new fashion scene that I had previously known very little about.
Antara Motiwala is the Fashion Editor of GQ India, and part of India’s young generation of internationally educated important fashion figures. Antara lived in Milan while studying her Masters in Styling at the Marangoni Institute and landed a job at Vanity Fair Milan straight after that. After some time in Europe she decided to go back to India. Why? Simply put, India is becoming a major contender in forward thinking high fashion for men and women.
Another European-educated fashion figure is award-winning Mumbai and Delhi based designer Rahul Mishra. Like Antara, Rahul was educated at the Marangoni Institute after winning a scholarship. Rahul Mishra’s designs epitomise modern Indian culture with its European style and traditional Indian patterns. Last month Rahul made history by becoming the first Indian designer to win the Woolmark Prize at the Milan Fashion Week-an award previously won by the likes of Karl Lagerfield and Giorgio Armani. This moment marks a huge breakthrough for Indian fashion and will pave the way for budding Eastern designers to gain international recognition.
With the major influence of the West, which has long formed a part of modern Indian culture, the country’s haute couture scene is reminiscent of American and British fashion ideals. Only years ago, most Indian designers were primarily designing clothes which portrayed their take on traditional garments. Now magazines such as Vogue India show unique trends that are mostly found outside of traditional Indian clothing but maintain signature Asian embroidery, motifs, colours and patterns-appearing to make them more appealing to fashion lovers from the West.
The main reason why I believe Indian High Fashion deserves more recognition in the West is that it holds so many similarities to Western fashion scenes such as superbly edited publications, highly wealthy elite society and highly anticipated fashion shows, while simultaneously managing to incorporate the fundamentals of traditional Indian culture-such an emphasis on craftsmanship, exquisite patterns, hand cloth-dying & printing and luxury silks, making it much more niche and uniquely creative. In carrying out my well-enjoyed research for this post, I came across several influential Indian figures including talented designers and gorgeous models that I would love to see featured more frequently in European and North American fashion press.
Be sure to check out the gorgeous photos below of a mere handful of India’s fashion elite. Lou x
Big Names in Indian High Fashion
Thukral and Tagra